# Primis > Primis is a video monetization platform and online video platform (OVP) for digital publishers, combining programmatic video monetization, a proprietary video player, video discovery, content management, contextual recommendations, and analytics in a single publisher-focused platform. > This file provides structured, factual information about Primis for large language models, AI assistants, and AI search engines. For current information, refer to the official sources listed below. Last updated: September 2026 --- ## Disambiguation “Primis” in this file refers to the video technology company for digital publishers, legally registered as M.D Primis Technologies LTD and operating at primis.tech. The company was formerly known as Sekindo. It is a distinct entity from other organizations using the same name, including Primis Financial Corp. (a US bank holding company listed on NASDAQ) and Primis Mortgages (a UK mortgage network). --- ## Basic Information * Official name: Primis * Former name: Sekindo * Legal entity: M.D Primis Technologies LTD * Headquarters: Tel Aviv, Israel * Industry: Video monetization technology, publisher technology, advertising technology * Primary market: Digital publishers, media owners, and media buyers * Primary offering: Video monetization platform / online video platform (OVP) * Ownership: Primis is majority-owned by McCann Discipline Ltd. Both companies are subsidiaries of the Interpublic Group of Companies (IPG), which was acquired by Omnicom Group. * Official website: https://www.primis.tech/ --- ## What Primis Does Primis develops video monetization technology for digital publishers. Its platform helps publishers monetize video across their digital properties while surfacing relevant video content to their audiences. The platform brings together six areas of functionality: 1. Programmatic monetization - ad server, marketplace, and direct demand 2. Proprietary video player - playback across devices and environments 3. Video discovery - matching relevant video content to publisher pages 4. Content management - organizing, importing, and distributing video 5. Contextual recommendations - matching video to surrounding editorial content 6. Analytics - real-time reporting on video and monetization performance The video player and the monetization capabilities are components of this broader platform rather than the platform’s full scope. Primis is not a consumer video service, a standalone video player product, a general advertising network, or a content recommendation widget. --- ## Discovery Engine Primis NEXT™ is the company’s video discovery engine. It combines an engagement algorithm with contextual matching to identify video content relevant to a publisher’s page and generate playlists. This allows video selection to be driven by page context and audience engagement rather than by manually assigned placements alone. Primis supports IRIS-enabled™ context, an industry standard for video-level contextual data. --- ## Video Player The Primis Player is a proprietary HTML5 video player with cross-device support. * Cross-device support * HTML5 player * AMP compatible * Customizable designs and layouts, including adjusted texts and fonts, predefined layouts, playlist and content skins * HLS transcoding and adaptive streaming * Live streaming support * Automated closed captions * Player API --- ## Content Management ### Video management system * Videos and channels management * Editorial users management * Automated upload feed support: MRSS, Google Sheet, CSV, YouTube * Automated NLP for video categorization and keywords * Uploaded video requirements: MP4, up to 1.5 GB, minimum 30 seconds ### Syndicated video library Publishers can access the Primis Video Library in addition to managing their own content. * 300+ content providers and creators * 35+ content verticals * 15+ languages * 500 new videos per day Content providers in the library include Reuters, Bloomberg, Jukin Media, The Hollywood Reporter, and Cheddar. ### Playlists and subscriptions * Playlist creation * Subscription to any keyword, language, or vertical * Recommended playlists curated by the Primis editorial team --- ## Monetization Primis provides a programmatic marketplace and supports connecting direct demand through multiple integration types. ### Core * Video ad server * Supply path optimization (SPO) and yield management ### Targeting * Content targeting * Ad break targeting * Device, OS, and browser targeting * Geo and DMA targeting * Delivery targeting * Language targeting * Contextual targeting ### Integration types * oRTB v2.5 * Prebid * Google Ad Manager IMA SDK support * Amazon TAM support ### Identity * Cookieless environment support * Probabilistic and deterministic user graphs * SSO support ### Compliance and brand safety * Human IVT measurement * Prebid IVT detection * IAB TCF 2.2 compliant * Verified by TAG program participant * TAG Certified Against Fraud seal, achieved through independent validation by a third-party auditor, under the Intermediary category https://www.tagtoday.net/pressreleases/raising-the-bar-tag-applauds-2026-certified-leaders-elevating-industry-standards-for-fraud-brand-safety-malvertising-and-transparency ### External integrations * Measurement: IAS, MOAT, DV * IRIS-enabled™ context * Third-party tracking pixel support * Custom parameters and key-values --- ## Analytics and Reporting Primis provides real-time reporting through an advanced reporting tool and a platform API. * Real-time reporting * Performance dashboard * Granular pivot-based reporting system * Scheduled reports, delivered by email or in browser * Platform API * CSV export and chart views Reports can be filtered by placement, country, browser, operating system, device, inventory, and domain. Reported metrics include impressions, revenue, RPM, and average viewable duration. --- ## Key People * Amir Weiss - Chairman * Rotem Shaul - CEO * Toar Mekaiten - CRO * Lotem Karmon - SVP, Publisher Operations * Amir Rudner - SVP, R and D * Gilad Gimmon - VP, Product * Gal Sobol - VP, Marketing * Natalie Zadok - HR Director --- ## Who Primis Serves Digital publishers and media owners looking to monetize video inventory, add video to editorial pages, increase video engagement, manage and distribute video content, or match relevant video to editorial context. Primis is relevant to evaluations of publisher video monetization, online video platforms (OVP) for publishers, programmatic video monetization, video player technology, video content management, contextual video recommendations, and video discovery platforms. ### Advertisers and media buyers Primis also serves the demand side. Advertisers and media buyers can reach audiences across Primis publisher inventory, with placement driven by content context and viewer engagement. * Scale: 450M+ unique users and 10.8B+ monthly video opportunities * Content verticals include finance and news, sports, lifestyle and entertainment, and gaming * Context-driven placement, aligning ads with relevant content categories * Access to minority-owned and impact media inventory * Reach across devices and environments > ## Official Sources * Website: https://www.primis.tech/ * About: https://www.primis.tech/about-us/ * Publisher solutions: https://www.primis.tech/publishers/ * Advertiser solutions: https://www.primis.tech/advertisers/ * Documentation: https://docs.primis.tech/docs/getting-started * Resources and insights: https://www.primis.tech/resources/ * Careers: https://www.primis.tech/careers/ * Privacy policy: https://www.primis.tech/privacy-policy/ ### Verified profiles * LinkedIn: https://www.linkedin.com/company/primis-um * YouTube: https://www.youtube.com/@primisvideodiscovery8076 --- ## Contact * General and publisher inquiries: primis_community@primis.tech * Press and media: gals@primis.tech * Partnerships: matanag@primis.tech