{"id":109412,"date":"2026-04-29T09:49:42","date_gmt":"2026-04-29T09:49:42","guid":{"rendered":"https:\/\/www.primis.tech\/?page_id=109412"},"modified":"2026-07-19T08:53:52","modified_gmt":"2026-07-19T08:53:52","slug":"primis-video-platform-privacy-policy","status":"publish","type":"page","link":"https:\/\/www.primis.tech\/primis-video-platform-privacy-policy\/","title":{"rendered":"Primis Video Platform Privacy Policy"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Last updated: April 2026<\/span><\/p>\n<h1><span style=\"font-weight: 400;\">Introduction<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">We, at M.D. Primis Technologies Ltd. (the \u201c<\/span><b>Company<\/b><span style=\"font-weight: 400;\">\u201d, \u201c<\/span><b>we<\/b><span style=\"font-weight: 400;\">\u201d, \u201c<\/span><b>us<\/b><span style=\"font-weight: 400;\">\u201d, \u201c<\/span><b>our<\/b><span style=\"font-weight: 400;\">\u201d), develop and operate a video advertising solution (the \u201c<\/span><b>Solution<\/b><span style=\"font-weight: 400;\">\u201d). The Solution is used in websites and mobile applications (\u201c<\/span><b>Online Properties<\/b><span style=\"font-weight: 400;\">\u201d) by the operators of those Online Properties (\u201c<\/span><b>Publishers<\/b><span style=\"font-weight: 400;\">\u201d).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In accordance with privacy laws (such as with your consent or after providing you with a right to opt-out), we will collect and share your personal data to display advertisements tailored to your interests.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This Privacy Notice (the &#8220;<\/span><b>Notice<\/b><span style=\"font-weight: 400;\">&#8220;) describes the personal information we collect and the policies and procedures we use regarding your personal data processed through our Solution.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This Notice may be amended periodically. We will post any changes to this Notice on our Website a reasonable time in advance of the effective date of such changes.<\/span><\/p>\n<p>Primis participates in the IAB Europe Transparency &amp; Consent Framework and complies with its Specifications and Policies. Primis operates under the identification number 228<\/p>\n<h1><span style=\"font-weight: 400;\">Contact us<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">If you have any questions, comments, or concerns regarding this Notice or our processing of your personal information, please contact us at<\/span> <a href=\"mailto:privacy@primis.tech\"><span style=\"font-weight: 400;\">privacy@primis.tech<\/span><\/a><span style=\"font-weight: 400;\"> or by mail at M.D. Primis Technologies Ltd., 2 Raoul Wallenberg St., Tel Aviv, 6971902 Israel, Attention: Privacy Team<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h1><span style=\"font-weight: 400;\">Persons under 16<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">We do not knowingly collect information from individuals under 16 years of age.\u00a0\u00a0<\/span><\/p>\n<h1><span style=\"font-weight: 400;\">What we collect and how<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">When you access an Online Property that uses the Solution, we will collect and process the following information:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A unique user ID that we generate and retrieve when you access various Online Properties where our Solution is deployed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Information regarding your engagement with our video player (or content slider) on the Online Property, such as clicking &#8216;Play&#8217;, the duration of your visit to the webpage, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The IDFA (Identifier for Advertisers), if the Online Property is an iOS native application.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The AAID (Android Advertising Identifier), if the Online Property is a native Android application.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The IP address of the device you use to access the Internet. We process this momentarily and do not retain it.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your approximate (city-granular) location derived from your IP address. This does not constitute precise geolocation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contextual information: the content on the Online Property you are accessing, the URL, and keywords and tags associated with the content on the Online Property.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analytics information: the browser type, language, and operating system you use. We process this momentarily and do not retain it.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The source of this information is the device you use to access the Internet and the Online Property you are accessing.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Data Minimization<\/b><span style=\"font-weight: 400;\">: We collect only the personal information that is necessary for the specific purposes described in this Notice and retain it only for as long as necessary to fulfill those purposes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Some of this information is stored and accessed via a cookie saved on the device you use to access the Internet.<\/span><\/p>\n<h1><span style=\"font-weight: 400;\">What we use this information for<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">We use the information explained above for several purposes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select advertising that we aim to tailor to your interests, based on your information.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create and improve user profiles to present more relevant advertising based on your assumed interests. This includes combining the data we collect with other information about the user or similar users.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Measure advertising performance based on the user&#8217;s interaction with the advertisement (e.g., saw the ad, clicked), to inform our business development and allow our advertising partners to understand the relevance of advertising campaigns.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure the technical compatibility of the content or advertising and facilitate the transmission of the content or ad to your device.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure security, prevent and detect fraud, and fix errors so that systems and processes operate properly and securely.<\/span><\/li>\n<\/ul>\n<h1><span style=\"font-weight: 400;\">Sharing your personal information<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">We share your information with third parties in the circumstances listed below. All service providers and partners are required to implement appropriate security measures consistent with data protection and information security requirements.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Scenario<\/b><\/td>\n<td><b>Purposes<\/b><\/td>\n<td><b>Examples of Third parties involved<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">We will share your personal information with our service providers who assist us with the internal operations of our business and the Solution. These companies are authorized to use your personal information in this context only as necessary to provide these services to us and not for their own promotional purposes.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Operating the Solution<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Amazon Web Services<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Preparing to select advertising that aims to be tailored to your interests, according to your information.\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Recognize the user each time they interact or connect with Online Properties.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Providers of device and user identity mapping services<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">The ongoing operation of the Solution<\/span><\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u25cf Select advertising tailored to user information.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Measure advertising performance based on the user&#8217;s interaction with the advertisement (e.g., saw the ad, clicked), which allows our advertising partners to understand the relevance of advertising campaigns.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure the technical compatibility of the content or advertising and facilitate the transmission of the content or ad to your device.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u25cf Ensure security, prevent and detect fraud, and rectify errors so that systems and processes operate properly and securely.<\/span><\/li>\n<\/ul>\n<\/td>\n<td><span style=\"font-weight: 400;\">Advertising technology partners, demand-side platforms, supply-side platforms, ad networks, data management platforms, measurement and analytics providers, and other entities in the programmatic advertising ecosystem, as detailed in the cookie consent banner presented to you.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h1><span style=\"font-weight: 400;\">Opting out<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">If you wish to opt out from the sharing of your personal data with third parties for the purpose of cross-contextual interest-based advertising, there are several ways to do so. Please note that even if you opt out, you may still see personalized ads based on information other companies and ad networks have collected about you, if you have not opted out of sharing with them. For opt-out options on desktop and mobile websites, please visit:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital Advertising Alliance (US) <\/span><a href=\"https:\/\/www.aboutads.info\/choices\/\"><span style=\"font-weight: 400;\">https:\/\/www.aboutads.info\/choices\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital Advertising Alliance (Canada) <\/span><a href=\"https:\/\/youradchoices.ca\/en\/tools\"><span style=\"font-weight: 400;\">https:\/\/youradchoices.ca\/en\/tools<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital Advertising Alliance (EU) <\/span><a href=\"https:\/\/www.youronlinechoices.com\/\"><span style=\"font-weight: 400;\">https:\/\/www.youronlinechoices.com\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Network Advertising Initiative <\/span><a href=\"https:\/\/optout.networkadvertising.org\/?c=1\"><span style=\"font-weight: 400;\">https:\/\/optout.networkadvertising.org\/?c=1<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h1><span style=\"font-weight: 400;\">Data retention and security<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Whenever you visit an Online Property that uses the Solution, we retain the personal information associated with an identifier of your visit to that Online Property for 25 days from your last visit to the Online Property. Once 25 days have passed from the day of your last visit to the Online Property, we\u00a0 delete the identifier, andthe associated information from those past visits are no longer tied to you.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Information Security Governance. <\/b><span style=\"font-weight: 400;\">The Company maintains an information security management framework aligned with recognized security standards. Access to personal data is restricted to authorized personnel, and security controls are periodically reviewed to ensure ongoing protection<\/span><\/p>\n<p><b>Security Measures<\/b><span style=\"font-weight: 400;\">: We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit and at rest, access controls, regular security assessments, and employee training on data protection principles.<\/span><\/p>\n<p><b>Security Incidents: <\/b><span style=\"font-weight: 400;\">The Company maintains procedures for identifying, managing, and responding to information security incidents involving personal data, including notification to relevant authorities and affected individuals where required by applicable law<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additional Information for Individuals in the EU or UK\u00a0<\/span><\/p>\n<p><b>Controller and GDPR Representative<\/b><\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Name<\/b><\/td>\n<td><b>Address<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>M.D. Primis Technologies Ltd. (previously known as McCann Disciplines Ltd.)\u00a0<\/b><\/td>\n<td><span style=\"font-weight: 400;\">2 Raoul Wallenberg St., Tel Aviv, 6971902 Israel<\/span><\/p>\n<p><a href=\"mailto:privacy@primis.tech\"><span style=\"font-weight: 400;\">privacy@primis.tech<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h1><b>International Data Transfers<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Our processing of your personal data occurs in Israel, a country recognized with an adequacy decision under the EU GDPR and UK GDPR.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To facilitate sharing your information with others, we will transfer your information to countries such as the United States. We do so under the terms of a data transfer agreement that contains standard data protection contract clauses with adequate safeguards determined by the EU Commission.<\/span><\/p>\n<h1><b>Legal Basis for Processing Your Personal Data<\/b><\/h1>\n<table>\n<tbody>\n<tr>\n<td><b>Purpose or Scenario<\/b><\/td>\n<td><b>Legal Basis<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Store and access information on your device to allow us to recognize you each time you interact or connect with Online Properties.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Consent<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Select advertising that we aim to tailor to your interests, according to your information.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Consent<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Create and improve user profiles to present more relevant advertising based on your assumed interests. This includes combining the data we collect with other information about the user or similar users.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Consent<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">To measure the performance and effectiveness of ads and other content that you see or interact with, to inform our business development, and to allow our advertising partners to understand the relevance of advertising campaigns.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Consent<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">To monitor for and prevent fraudulent activity, and to ensure systems and processes work properly and securely.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Legitimate interests in preventing fraudulent activity<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">To receive and send technical information that enables your device to present and interact with ads and content.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Legitimate interests in providing the content or ad requested<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Data Subject Rights<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you are in the EU or the UK, you have the following rights under the GDPR:<\/span><\/p>\n<p><b>Right to Access <\/b><span style=\"font-weight: 400;\">and receive a copy of <\/span><span style=\"font-weight: 400;\">your <\/span><span style=\"font-weight: 400;\">personal information <\/span><span style=\"font-weight: 400;\">that we process.<\/span><\/p>\n<p><b>Right to Rectify<\/b><span style=\"font-weight: 400;\"> inaccurate personal information we have concerning you and to have incomplete personal information completed.<\/span><\/p>\n<p><b>Right to Withdraw Consent<\/b><span style=\"font-weight: 400;\"> that you have previously given to our processing of your personal data, at any time. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.<\/span><\/p>\n<p><b>Right to Data Portability<\/b><span style=\"font-weight: 400;\">, that is, to receive the\u00a0 personal information that you provided to us, in a structured, commonly used, and machine-readable format. You have the right to transmit this data to another person or entity. Where technically feasible, you have the right to have your\u00a0 personal information transmitted directly from us to the person or entity you designate.\u00a0<\/span><\/p>\n<p><b>Right to Object<\/b><span style=\"font-weight: 400;\"> to our processing of your\u00a0 personal information based on our legitimate interest. However, we may override the objection if we demonstrate compelling legitimate grounds, or if we need to process such\u00a0 personal information for the establishment, exercise, or defense of legal claims.\u00a0<\/span><\/p>\n<p><b>Right to Restrict <\/b><span style=\"font-weight: 400;\">us from processing your\u00a0 personal information (except for storing it): (a) if you contest the accuracy of the\u00a0 personal information (in which case the restriction applies only for a period enabling us to determine the accuracy of the\u00a0 personal information); (b) if the processing is unlawful and you prefer to restrict the processing of the\u00a0 personal information rather than requiring its deletion by us; (c) if we no longer need the\u00a0 personal information for the purposes outlined in this Notice, but you require the\u00a0 personal information to establish, exercise, or defend legal claims; or (d) if you object to our processing based on our legitimate interest (in which case the restriction applies only for the period enabling us to determine whether our legitimate grounds for processing override yours).<\/span><\/p>\n<p><b>Right to be Forgotten<\/b><span style=\"font-weight: 400;\">. Under certain circumstances, such as when you object to our processing of your\u00a0 personal information based on our legitimate interest and there are no overriding legitimate grounds for the processing, you have the right to ask us to erase your\u00a0 personal information. However, notwithstanding such a request, we may still process your\u00a0 personal information if it is necessary to comply with our legal obligations, or for the establishment, exercise, or defense of legal claims. If you wish to exercise any of these rights, please contact us through the channels listed in this Notice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you contact us, we reserve the right to ask for reasonable evidence to verify your identity before we provide you with information. If we are unable to provide you with the information you have requested, we will explain the reason.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Subject to applicable law, you have the right to lodge a complaint with your local data protection authority. If you are in the EU, then according to Article 77 of the GDPR, you can lodge a complaint with the supervisory authority in the Member State of your residence, place of work, or place of alleged infringement of the GDPR. For a list of supervisory authorities in the EU, click <\/span><a href=\"http:\/\/ec.europa.eu\/newsroom\/article29\/document.cfm?action=display&amp;doc_id=50061\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are in the UK, you can lodge a complaint with the Information Commissioner\u2019s Office (ICO) pursuant to the instructions provided <\/span><a href=\"https:\/\/ico.org.uk\/make-a-complaint\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td>\n<h1><span style=\"font-weight: 400;\">Additional Information for Individuals in the United States<\/span><\/h1>\n<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">If you are an individual residing in the United States, we provide you with the following information pursuant to the California Privacy Rights Act (CPRA) and other state privacy laws in the U.S. This is also the information we have collected in the past 12 months.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We share all the categories of personal information detailed below for online behaviorally targeted ads, but we do not sell your personal information and have not done so in the past 12 months.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We do not use or disclose sensitive personal information.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Categories of personal information\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Specific types of personal information collected<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Specific business or commercial purpose for collecting personal information from consumers<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Identifiers<\/span><\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A unique user ID that Primis generates and is fetched when you access various publisher sites where the Solution is used.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The IDFA (Identifier for Advertisers), if the Online Property is an iOS native app.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The AAID (Android Advertising identifier), if the Online Property is a native android app.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The IP address of the device you use to access the Internet.<\/span><\/li>\n<\/ul>\n<\/td>\n<td rowspan=\"2\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To distinguish the device you use to access the Internet from other devices based on information it automatically sends, such as IP address or browser type.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To show you ads based on the content you\u2019re viewing, the app you\u2019re using, your approximate location, and your device type.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To measure the performance and effectiveness of ads and other content that you see or interact with.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To conduct market research to learn more about the audiences who visit the Online Properties and view ads.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To improve existing systems and software, and to develop new products.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To monitor for and prevent fraudulent activity, and ensure systems and processes work properly and securely.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To receive and send technical information that enables your device to present and interact with ads and content.<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Internet or other electronic network activity information<\/span><\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your approximate (city-granular) location derived from IP address. This is not a precise geolocation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contextual information: the content on the Online Property you are accessing, the URL, and keywords and tags of content on the Online Property.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analytics information: the browser type, language, and operating system you use.<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Inferences\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Creating a profile about your preferences<\/span><\/td>\n<td><span style=\"font-weight: 400;\">To show you personalized ads and other content based on a profile about your visits to Online Properties and your approximate location.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><b>Sharing and Disclosing Your Information to Third Parties<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The chart below explains the personal information we share for online behaviorally targeted ads in the preceding 12 months. Other than this sharing, we have not disclosed your personal information for a business purpose in the preceding 12 months.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We do not have actual knowledge that we share the personal information of consumers under 16 years of age for online behavioral-targeted ads.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Categories of personal information\u00a0<\/b><\/td>\n<td><b>Categories of third parties to whom we share your information for online behavioral-targeted ads<\/b><\/td>\n<td><b>The specific business or commercial purpose for sharing your information for online behavioral-targeted ads<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Identifiers<\/b><\/td>\n<td rowspan=\"3\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Providers of device and user identity mapping services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stakeholders in the online advertising chain we are engaged with, as detailed in the cookie consent banner presented to you.<\/span><\/li>\n<\/ul>\n<\/td>\n<td rowspan=\"2\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To distinguish the device you use to access the Internet from other devices based on information it automatically sends, such as IP address or browser type.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To show you ads based on the content you\u2019re viewing, the app you\u2019re using, your approximate location, and your device type.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To measure the performance and effectiveness of ads and other content that you see or interact with.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To conduct market research to learn more about the audiences who visit the Online Properties and view ads.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To improve existing systems and software, and to develop new products.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To monitor for and prevent fraudulent activity, and ensure systems and processes work properly and securely.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To receive and send technical information that enables your device to present and interact with ads and content.<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td><b>Internet or other electronic network activity information<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Inferences\u00a0<\/b><\/td>\n<td><span style=\"font-weight: 400;\">To show you personalized ads and other content based on a profile about your visits to Online Properties and your approximate location.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><b>Your rights under state privacy laws in the United States<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Notice of the Right to Opt-Out Using the Opt-Out Preference Signal<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You have a right to opt out of sharing your personal information for behavioral-targeted ads. You can exercise this right by using the opt-out preference signal as explained here.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">We process the opt-out preference signal if it is sent by your browser in accordance with the &#8220;Global Privacy Control.&#8221; For more information on how to install and implement the Global Privacy Control, please visit <\/span><a href=\"https:\/\/globalprivacycontrol.org\/#download\"><span style=\"font-weight: 400;\">globalprivacycontrol.org\/#download<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you turn on this Global Privacy Control in your browser, we will receive the signal, process it in a frictionless manner, and treat it as a request to opt out of the use of your personal information for behavioral-targeted ads. The opt-out request is specific to the browser in which you have it turned on. It is effective as an opt-out request only while you use that browser to surf the web.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Knowing the personal information we collect about you<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You have the right to know:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Whether we process your personal information.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The categories of personal information we have collected about you.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The categories of sources from which the personal information is collected.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Our business or commercial purpose for collecting your personal information.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The categories of third parties with whom we share your personal information, if any.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The specific pieces of personal information we have collected about you.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your right to know is subject to exceptions provided by law.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Right to Deletion<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Subject to certain exceptions set forth below, upon receipt of a verifiable request from you, we will:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Delete your personal information from our records; and<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Direct any service providers to delete your personal information from their records.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Please note that we may not delete your personal information if it is necessary to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between you and us.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for that activity.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Debug to identify and repair errors that impair existing intended functionality.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided by law.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comply with applicable Electronic Communications Privacy law.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engage in public or peer-reviewed scientific, historical, or statistical research that conforms or adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the ability to complete such research, provided we have obtained your informed consent.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us and compatible with the context in which you provided the information.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Or<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comply with an existing legal obligation.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">We will also deny your request to delete if it proves impossible or involves disproportionate effort, or if another exception applies. We will provide you with a detailed explanation that includes sufficient facts to give you a meaningful understanding as to why we cannot comply with the request to delete your information.<\/span><\/p>\n<p><b>Right to Correct Inaccurate Personal Information<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If we receive a verifiable request from you to correct your information and we determine the accuracy of the corrected information you provide, we will correct inaccurate personal information that we maintain about you.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In determining the accuracy of the personal information that is the subject of your request to correct, we will consider the totality of the circumstances relating to the contested personal information.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">We may also require that you provide documentation if we believe it is necessary to rebut our own documentation that the personal information is accurate.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">We may deny your request to correct in the following cases:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We have a good-faith, reasonable, and documented belief that your request to correct is fraudulent or abusive.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We determine that the contested personal information is more likely than not accurate based on the totality of the circumstances.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conflict with federal or state law.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Other exception under law.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inadequacy in the required documentation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compliance proves impossible or involves disproportionate effort.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">We will provide you with a detailed explanation that includes sufficient facts to give you a meaningful understanding as to why we cannot comply with the request to correct your information.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Protection against discrimination<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You have the right not to be discriminated against by us because you exercised any of your rights under state privacy laws.\u00a0<\/span><\/p>\n<p><b>Exercising your rights under state privacy laws, methods for submitting requests and appeals<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you would like to exercise any of your rights as described in this Notice (other than the right to opt-out), please contact us by email at <\/span><a href=\"mailto:privacy@primis.tech\"><span style=\"font-weight: 400;\">privacy@primis.tech<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We will ask you for additional information to confirm your identity and for security purposes before disclosing the personal data requested to you, by using two- or three-points of data verification process, depending on the type of information you require and the nature of your request.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may also designate an authorized agent to make a request on your behalf. To do so, you need to provide the authorized agent written permission, and the agent will need to submit to us proof that they have been authorized by you. We will also require that you verify your own identity, as explained below.<\/span><\/p>\n<p><b>Our response to your requests<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We will respond to your requests within 45 days (or within 90 days, where the law permits and we determine it necessary considering the complexity and number of the requests you have filed). If we take longer than 45 days, we will inform you of the extension within the initial forty-five-day response period, together with the reason for the extension.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We may deny your request in the following cases:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u25cf If we believe in good faith, based on reasons that are documented in writing, that your request is fraudulent or is an abuse of your rights under applicable law.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If we conclude that the request is irrelevant, based on all the circumstances at issue (e.g., if you requested to correct your personal information, and we find that it is likely to be accurate).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If it is contrary to federal or state law.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u25cf Due to a discrepancy in the required documentation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u25cf If the fulfillment of your request turns out to be impossible or involves disproportionate effort.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We will provide you with a detailed explanation, including sufficient facts, to enable you to meaningfully understand why we cannot fulfill your request.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may appeal our decision to deny your request by sending us an email to <\/span><a href=\"mailto:privacy@primis.tech\"><span style=\"font-weight: 400;\">privacy@primis.tech<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last updated: April 2026 Introduction We, at M.D. Primis Technologies Ltd. (the \u201cCompany\u201d, \u201cwe\u201d, \u201cus\u201d, \u201cour\u201d), develop and operate a video advertising solution (the \u201cSolution\u201d)&#8230;.<\/p>\n","protected":false},"author":47,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-109412","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Primis Video Platform Privacy Policy | primis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.primis.tech\/primis-video-platform-privacy-policy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Primis Video Platform Privacy Policy | primis\" \/>\n<meta property=\"og:description\" content=\"Last updated: April 2026 Introduction We, at M.D. Primis Technologies Ltd. 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