{"id":109328,"date":"2025-11-25T13:30:55","date_gmt":"2025-11-25T13:30:55","guid":{"rendered":"https:\/\/www.primis.tech\/?p=109328"},"modified":"2025-11-25T13:31:01","modified_gmt":"2025-11-25T13:31:01","slug":"primis-achieves-open-measurement-sdk-web-video-integration-certification-from-the-iab-tech-lab-for-the-third-consecutive-year","status":"publish","type":"post","link":"https:\/\/www.primis.tech\/resources\/blogs\/primis-achieves-open-measurement-sdk-web-video-integration-certification-from-the-iab-tech-lab-for-the-third-consecutive-year\/","title":{"rendered":"Primis Achieves Open Measurement SDK Web Video Integration Certification from the IAB Tech Lab for the Third Consecutive Year"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Primis, the video discovery platform, has once again achieved Open Measurement SDK Integration Validation Compliance from the IAB Tech Lab, with its latest certification confirmed as of October 20, 2025. This marks the third consecutive year that the company has met the highest standards for transparency, ad quality, viewability and impression measurement accuracy in digital video.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The certification verifies that the Primis video player meets the industry\u2019s strictest requirements for accurate and transparent ad viewability and impression measurement across the web. It underscores the company\u2019s commitment to accountability, reliability, and best practices, ensuring that publishers, advertisers, and users benefit from a trusted and verifiable video experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEarning IAB Tech Lab certification for the third consecutive year reinforces our mission to deliver technology that supports a safer and more transparent digital ecosystem,\u201d said Omer Chetrit, Head of Product at Primis. \u201cTrust and accountability have always been at the heart of how we build our products and partnerships, and this achievement reflects that dedication.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Primis continues to Push for More, raising the bar for compliance and helping build a cleaner, more transparent, and trustworthy ad tech ecosystem.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Primis, the video discovery platform, has once again achieved Open Measurement SDK Integration Validation Compliance from the IAB Tech Lab, with its latest certification confirmed&#8230;<\/p>\n","protected":false},"author":1,"featured_media":109331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[210],"tags":[],"class_list":["post-109328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Primis Achieves Open Measurement SDK Web Video Integration Certification from the IAB Tech Lab for the Third Consecutive Year | primis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.primis.tech\/resources\/blogs\/primis-achieves-open-measurement-sdk-web-video-integration-certification-from-the-iab-tech-lab-for-the-third-consecutive-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Primis Achieves Open Measurement SDK Web Video Integration Certification from the IAB Tech Lab for the Third Consecutive Year | primis\" \/>\n<meta property=\"og:description\" content=\"Primis, the video discovery platform, has once again achieved Open Measurement SDK Integration Validation Compliance from the IAB Tech Lab, with its latest certification confirmed...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.primis.tech\/resources\/blogs\/primis-achieves-open-measurement-sdk-web-video-integration-certification-from-the-iab-tech-lab-for-the-third-consecutive-year\/\" \/>\n<meta property=\"og:site_name\" content=\"primis\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-25T13:30:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-25T13:31:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.primis.tech\/wp-content\/uploads\/2025\/11\/5-21-37_IAB.Tech-Lab_650x600.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Primis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Primis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.primis.tech\\\/resources\\\/blogs\\\/primis-achieves-open-measurement-sdk-web-video-integration-certification-from-the-iab-tech-lab-for-the-third-consecutive-year\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.primis.tech\\\/resources\\\/blogs\\\/primis-achieves-open-measurement-sdk-web-video-integration-certification-from-the-iab-tech-lab-for-the-third-consecutive-year\\\/\"},\"author\":{\"name\":\"Primis\",\"@id\":\"https:\\\/\\\/www.primis.tech\\\/#\\\/schema\\\/person\\\/eecf2898a82b29c81dd5c6d5b0df6734\"},\"headline\":\"Primis Achieves Open Measurement SDK Web Video Integration Certification from the IAB Tech Lab for the Third Consecutive Year\",\"datePublished\":\"2025-11-25T13:30:55+00:00\",\"dateModified\":\"2025-11-25T13:31:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.primis.tech\\\/resources\\\/blogs\\\/primis-achieves-open-measurement-sdk-web-video-integration-certification-from-the-iab-tech-lab-for-the-third-consecutive-year\\\/\"},\"wordCount\":204,\"publisher\":{\"@id\":\"https:\\\/\\\/www.primis.tech\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.primis.tech\\\/resources\\\/blogs\\\/primis-achieves-open-measurement-sdk-web-video-integration-certification-from-the-iab-tech-lab-for-the-third-consecutive-year\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.primis.tech\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/5-21-37_IAB.Tech-Lab_650x600.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.primis.tech\\\/resources\\\/blogs\\\/primis-achieves-open-measurement-sdk-web-video-integration-certification-from-the-iab-tech-lab-for-the-third-consecutive-year\\\/\",\"url\":\"https:\\\/\\\/www.primis.tech\\\/resources\\\/blogs\\\/primis-achieves-open-measurement-sdk-web-video-integration-certification-from-the-iab-tech-lab-for-the-third-consecutive-year\\\/\",\"name\":\"Primis Achieves Open Measurement SDK Web Video Integration Certification from the IAB Tech Lab for the Third Consecutive Year | primis\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.primis.tech\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.primis.tech\\\/resources\\\/blogs\\\/primis-achieves-open-measurement-sdk-web-video-integration-certification-from-the-iab-tech-lab-for-the-third-consecutive-year\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.primis.tech\\\/resources\\\/blogs\\\/primis-achieves-open-measurement-sdk-web-video-integration-certification-from-the-iab-tech-lab-for-the-third-consecutive-year\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.primis.tech\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/5-21-37_IAB.Tech-Lab_650x600.jpg\",\"datePublished\":\"2025-11-25T13:30:55+00:00\",\"dateModified\":\"2025-11-25T13:31:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.primis.tech\\\/resources\\\/blogs\\\/primis-achieves-open-measurement-sdk-web-video-integration-certification-from-the-iab-tech-lab-for-the-third-consecutive-year\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.primis.tech\\\/resources\\\/blogs\\\/primis-achieves-open-measurement-sdk-web-video-integration-certification-from-the-iab-tech-lab-for-the-third-consecutive-year\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.primis.tech\\\/resources\\\/blogs\\\/primis-achieves-open-measurement-sdk-web-video-integration-certification-from-the-iab-tech-lab-for-the-third-consecutive-year\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.primis.tech\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/5-21-37_IAB.Tech-Lab_650x600.jpg\",\"contentUrl\":\"https:\\\/\\\/www.primis.tech\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/5-21-37_IAB.Tech-Lab_650x600.jpg\",\"width\":650,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.primis.tech\\\/resources\\\/blogs\\\/primis-achieves-open-measurement-sdk-web-video-integration-certification-from-the-iab-tech-lab-for-the-third-consecutive-year\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.primis.tech\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Primis Achieves Open Measurement SDK Web Video Integration Certification from the IAB Tech Lab for the Third Consecutive Year\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.primis.tech\\\/#website\",\"url\":\"https:\\\/\\\/www.primis.tech\\\/\",\"name\":\"Primis\",\"description\":\"The Video Discovery Platform | Primis\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.primis.tech\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.primis.tech\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.primis.tech\\\/#organization\",\"name\":\"Primis\",\"url\":\"https:\\\/\\\/www.primis.tech\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.primis.tech\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.primis.tech\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Group-3-1.png\",\"contentUrl\":\"https:\\\/\\\/www.primis.tech\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Group-3-1.png\",\"width\":696,\"height\":696,\"caption\":\"Primis\"},\"image\":{\"@id\":\"https:\\\/\\\/www.primis.tech\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.primis.tech\\\/#\\\/schema\\\/person\\\/eecf2898a82b29c81dd5c6d5b0df6734\",\"name\":\"Primis\",\"description\":\"Co-founder and Co-CEO of Primis, Rotem is a seasoned entrepreneur with a passion to forecast \\\"the next thing\\\" in the industry. He loves visiting every corner of the globe.\",\"sameAs\":[\"https:\\\/\\\/primis.webstickpro.co.il\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Primis Achieves Open Measurement SDK Web Video Integration Certification from the IAB Tech Lab for the Third Consecutive Year | primis","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.primis.tech\/resources\/blogs\/primis-achieves-open-measurement-sdk-web-video-integration-certification-from-the-iab-tech-lab-for-the-third-consecutive-year\/","og_locale":"en_US","og_type":"article","og_title":"Primis Achieves Open Measurement SDK Web Video Integration Certification from the IAB Tech Lab for the Third Consecutive Year | primis","og_description":"Primis, the video discovery platform, has once again achieved Open Measurement SDK Integration Validation Compliance from the IAB Tech Lab, with its latest certification confirmed...","og_url":"https:\/\/www.primis.tech\/resources\/blogs\/primis-achieves-open-measurement-sdk-web-video-integration-certification-from-the-iab-tech-lab-for-the-third-consecutive-year\/","og_site_name":"primis","article_published_time":"2025-11-25T13:30:55+00:00","article_modified_time":"2025-11-25T13:31:01+00:00","og_image":[{"width":650,"height":600,"url":"https:\/\/www.primis.tech\/wp-content\/uploads\/2025\/11\/5-21-37_IAB.Tech-Lab_650x600.jpg","type":"image\/jpeg"}],"author":"Primis","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Primis","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.primis.tech\/resources\/blogs\/primis-achieves-open-measurement-sdk-web-video-integration-certification-from-the-iab-tech-lab-for-the-third-consecutive-year\/#article","isPartOf":{"@id":"https:\/\/www.primis.tech\/resources\/blogs\/primis-achieves-open-measurement-sdk-web-video-integration-certification-from-the-iab-tech-lab-for-the-third-consecutive-year\/"},"author":{"name":"Primis","@id":"https:\/\/www.primis.tech\/#\/schema\/person\/eecf2898a82b29c81dd5c6d5b0df6734"},"headline":"Primis Achieves Open Measurement SDK Web Video Integration Certification from the IAB Tech Lab for the Third Consecutive Year","datePublished":"2025-11-25T13:30:55+00:00","dateModified":"2025-11-25T13:31:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.primis.tech\/resources\/blogs\/primis-achieves-open-measurement-sdk-web-video-integration-certification-from-the-iab-tech-lab-for-the-third-consecutive-year\/"},"wordCount":204,"publisher":{"@id":"https:\/\/www.primis.tech\/#organization"},"image":{"@id":"https:\/\/www.primis.tech\/resources\/blogs\/primis-achieves-open-measurement-sdk-web-video-integration-certification-from-the-iab-tech-lab-for-the-third-consecutive-year\/#primaryimage"},"thumbnailUrl":"https:\/\/www.primis.tech\/wp-content\/uploads\/2025\/11\/5-21-37_IAB.Tech-Lab_650x600.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.primis.tech\/resources\/blogs\/primis-achieves-open-measurement-sdk-web-video-integration-certification-from-the-iab-tech-lab-for-the-third-consecutive-year\/","url":"https:\/\/www.primis.tech\/resources\/blogs\/primis-achieves-open-measurement-sdk-web-video-integration-certification-from-the-iab-tech-lab-for-the-third-consecutive-year\/","name":"Primis Achieves Open Measurement SDK Web Video Integration Certification from the IAB Tech Lab for the Third Consecutive Year | primis","isPartOf":{"@id":"https:\/\/www.primis.tech\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.primis.tech\/resources\/blogs\/primis-achieves-open-measurement-sdk-web-video-integration-certification-from-the-iab-tech-lab-for-the-third-consecutive-year\/#primaryimage"},"image":{"@id":"https:\/\/www.primis.tech\/resources\/blogs\/primis-achieves-open-measurement-sdk-web-video-integration-certification-from-the-iab-tech-lab-for-the-third-consecutive-year\/#primaryimage"},"thumbnailUrl":"https:\/\/www.primis.tech\/wp-content\/uploads\/2025\/11\/5-21-37_IAB.Tech-Lab_650x600.jpg","datePublished":"2025-11-25T13:30:55+00:00","dateModified":"2025-11-25T13:31:01+00:00","breadcrumb":{"@id":"https:\/\/www.primis.tech\/resources\/blogs\/primis-achieves-open-measurement-sdk-web-video-integration-certification-from-the-iab-tech-lab-for-the-third-consecutive-year\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.primis.tech\/resources\/blogs\/primis-achieves-open-measurement-sdk-web-video-integration-certification-from-the-iab-tech-lab-for-the-third-consecutive-year\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.primis.tech\/resources\/blogs\/primis-achieves-open-measurement-sdk-web-video-integration-certification-from-the-iab-tech-lab-for-the-third-consecutive-year\/#primaryimage","url":"https:\/\/www.primis.tech\/wp-content\/uploads\/2025\/11\/5-21-37_IAB.Tech-Lab_650x600.jpg","contentUrl":"https:\/\/www.primis.tech\/wp-content\/uploads\/2025\/11\/5-21-37_IAB.Tech-Lab_650x600.jpg","width":650,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/www.primis.tech\/resources\/blogs\/primis-achieves-open-measurement-sdk-web-video-integration-certification-from-the-iab-tech-lab-for-the-third-consecutive-year\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.primis.tech\/"},{"@type":"ListItem","position":2,"name":"Primis Achieves Open Measurement SDK Web Video Integration Certification from the IAB Tech Lab for the Third Consecutive Year"}]},{"@type":"WebSite","@id":"https:\/\/www.primis.tech\/#website","url":"https:\/\/www.primis.tech\/","name":"Primis","description":"The Video Discovery Platform | Primis","publisher":{"@id":"https:\/\/www.primis.tech\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.primis.tech\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.primis.tech\/#organization","name":"Primis","url":"https:\/\/www.primis.tech\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.primis.tech\/#\/schema\/logo\/image\/","url":"https:\/\/www.primis.tech\/wp-content\/uploads\/2025\/08\/Group-3-1.png","contentUrl":"https:\/\/www.primis.tech\/wp-content\/uploads\/2025\/08\/Group-3-1.png","width":696,"height":696,"caption":"Primis"},"image":{"@id":"https:\/\/www.primis.tech\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.primis.tech\/#\/schema\/person\/eecf2898a82b29c81dd5c6d5b0df6734","name":"Primis","description":"Co-founder and Co-CEO of Primis, Rotem is a seasoned entrepreneur with a passion to forecast \"the next thing\" in the industry. He loves visiting every corner of the globe.","sameAs":["https:\/\/primis.webstickpro.co.il"]}]}},"_links":{"self":[{"href":"https:\/\/www.primis.tech\/wp-json\/wp\/v2\/posts\/109328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.primis.tech\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.primis.tech\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.primis.tech\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.primis.tech\/wp-json\/wp\/v2\/comments?post=109328"}],"version-history":[{"count":4,"href":"https:\/\/www.primis.tech\/wp-json\/wp\/v2\/posts\/109328\/revisions"}],"predecessor-version":[{"id":109334,"href":"https:\/\/www.primis.tech\/wp-json\/wp\/v2\/posts\/109328\/revisions\/109334"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.primis.tech\/wp-json\/wp\/v2\/media\/109331"}],"wp:attachment":[{"href":"https:\/\/www.primis.tech\/wp-json\/wp\/v2\/media?parent=109328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.primis.tech\/wp-json\/wp\/v2\/categories?post=109328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.primis.tech\/wp-json\/wp\/v2\/tags?post=109328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}